New Jersey Estates/Weichert Realtors/ NJ Luxury Real Estate/ New Homes: Homebuyer Survey Contains Valuable Information For Agents and Sellers

Homebuyer Survey Contains Valuable Information For Agents and Sellers

In 2008, first-time homebuyers constituted 41 percent of the market. That is the highest proportion since 2001, when it was 42%. There are apparently a number of factors to explain this increase, one of which is that first-time buyers don't have to sell a home before they can buy. Moreover, prices have been dropping while interest rates remain low by historical standards. Also, governmental policy changes, such as the tax credit for entry-level buyers, have no doubt played a role.

Six percent of buyers purchased a home that had been foreclosed or that was in the process of foreclosure. It can be expected that this type of purchase will probably represent a larger percentage when next year's survey is done. In 2008 a full 56 percent of buyers did not consider buying a home in foreclosure. Of those who did consider making such a purchase, but did not ultimately do so, the primary reason (21%) was that they simply could not find a home that was right for them. Twelve percent did not purchase a foreclosure home because the process was too difficult or complex. Another twelve percent did not buy because the house was in poor condition.

Certainly the most useful information for sellers and their agents is to be found in the section on the home search process. While the survey results are not significantly different from those of recent years, the trends continue. For example, this year 69 percent of buyers said that they used the internet frequently during the search process, up from 60% last year. In 2003 that number was 42%.

Thirty-three per cent of buyers went to the internet as the first step in the home search process. 17 % contacted a real estate agent first, and 9% began by driving through neighborhoods looking for homes for sale.

Buyers use multiple sources of information in the process of looking for a home. Far and away the most used sources are the internet (87%) and real estate agents (85%). What is the third most used information source? Yard signs (62%).

Multiple Listing Service (MLS) websites were the primary source of information for buyers who used the internet in their search process. 60 percent of those buyers went to MLS sites. Of course, many went to a variety of different sites. 48 percent used Realtor®.com, 46% went to real estate company websites, and 43% went to sites hosted by individual agents.

While there is a lot of intriguing information about the sources of information used by prospective homebuyers, certainly the most relevant has to do with where they actually found the home that they ultimately purchased. It is still the case that, more than any other source, a real estate agent is responsible for informing the buyer about the home that is ultimately purchased. That is how 34 percent of buyers found their home.

But the internet is a very close second (32%). Moreover, the differences in less than a decade are fascinating. In 2001, 48 percent of buyers learned about their home through a real estate agent, and only 8 percent found their home on the internet. The times they have changed.

Some things though, remain persistently the same - or close to it. In 2001, a yard sign was the third most likely source of information leading to the home that was purchased (15%). And this year? Fifteen percent.

The 2008 Profile of Home Buyers and Sellers shows what works. It is a valuable resource.


Written by Bob Hunt
December 12, 2008